Intoit Travel Group
Intoit Travel Group is a hybrid of an incubator and an investment company. We both start, and acquire niche travel-, event- and experience companies. Our mission is to develop our companies so that customers, employees, and owners all get an even better experience.
Common to all companies within the Intoit Travel Group is that the employees in each company are passionate specialists in their respective area. All that an Intoit company sell is also climate compensated and the local suppliers are always a priority, both in terms of housing, food, and community. Our goal is to always create travels and experiences with a “wow factor”.
Become a part of Intoit
Do you have a really good idea, or do you already run a company that you want to develop, accelerate, or get support with? Intoit is a hybrid of an incubator and an investment company and has since 1999 invested in 18 companies. Common to the investments is that they are companies related to the travel and experience industry with a desire to grow and develop further.
Start-ups and investments
Since 1999, Intoit has been involved in 18 companies, mainly as the majority owner. Seven of the companies have been start-ups and 11 have been investments in existing companies. Today, Intoit is the main owner of six companies. These are African Tours & Safaris, More Sailing, Scuba Travel, Hummingbird Group & Conference, Invictus Travel & Training and Hummingbird Lifestyle Travel.
In eight of the companies, sales have more than 10-fold increased during the time that Intoit has been the majority owner. In addition to focusing on growth, we put big efforts in to building structural capital within each unit. We build scalability and increase quality assurance with systems and processes that are often a result of the investments we make and a “best practice” exchange between the companies within Intoit.
Here are the companies that Intoit started or invested in:
Back office system for the travel industry,
Now called Softtronic
Hotel in South Africa with golf,
safari and conferens ameneties
Hiking and Biking trips
Crossroads Loyalty Solution
Loyalty programs and Costumer Clubs
Now called Awardit
Travel to Africa
Growth and development
Some of Intoit’s growth examples:
Hans Ericsson, cofounder of
Hansen & Partners Affärsresor:
Intoit’s part in the fact that we were able to build a profitable turnover of a quarter of a billion in five years was mainly three things. Willingness to invest in systems that allowed us to scale up. Great understanding of the business and quick situation-adapted decision making that always steered towards the set goals.
Johan Magnusson, founder of
When Prima Travel became part of Intoit Travel Group, we received support and assistance and we could concentrate on the core business. It really paid off and gave us 10 years of consecutive growth, all the time with profitability.
Renato Huljev, founder of
Croatia Yacht Club:
Croatia Yacht Club got an environment in Intoit where we could take advantage of supplier agreements, systems, finance department and equally important we came into a context with other growth-oriented tour operators.
In most of Intoit’s investments, it is the CEO / founder / creator of ideas who has contacted Intoit. Often because you lack a speaking partner. Someone who understands the business modell. And someone who can help take the company forward and accelerate growth. Intoit always works closely with each company’s CEOs.
We are proud of the partnerships we have had and have. And all partnerships are unique. But the foundation always has to be that it is a win-win relationship and we greatly enjoy the rich exchanges between us and our portfolio companies.
Our next investment?
Are you thinking about how to further develop your company? Do you lack a partner who understands and can contribute to the growth of your company? Do you have the business idea but not the funding? Or is it time for generational change. The reasons can be many. Get in touch with us and let’s have an initial discussion. Who knows, it might be the beginning of a fantastic journey together.